What exactly happened that day at the Coca-Cola "Remove Labels This Ramadan" Shooting? - YouTube

I read Coca-Cola can without a label seeks to fight prejudice on Ramadan - http://mashable.com/2015/07/06/coca-cola-no-labels-ramadan/#vhRV7RP7Lmqo
 last year, and then I know this guy Loy Machedo from this video:
"This was the Coca-Cola 'Remove Labels This Ramadan' Advert that went viral" https://www.youtube.com/watch?v=84OT0NLlqfM

Then I saw this video on Youtube:

What exactly happened that day at the Coca-Cola "Remove Labels This Ramadan" Shooting? - YouTube - https://www.youtube.com/watch?v=TSGGlSrTNmA

Another interesting post related to the Coca-Cola 'Remove Labels This Ramadan' Advert is this video: 6 Photographers Asked to Shoot Portraits of 1 Man… With a Twist:

6 Photographers Asked to Shoot Portraits of 1 Man... With a Twist - http://petapixel.com/2015/11/04/6-photographers-asked-to-shoot-portraits-of-1-man-with-a-twist/

Nov 4, 2015 - Canon recently conducted an interesting experiment on the power of perspective in portrait photography.